Platform features

Everything you need
to sell online

From payments and shipping to ERP and AI — all natively integrated, no plugins, no upsells.

271+

features in total

hero stories

AI, stock and infrastructure that does the work for you

Merzio AI Assistant

An AI assistant built into your admin that analyzes revenue, inventory, and orders. Ask in plain language, get concrete answers with clickable actions. Claude Sonnet 4.6 by Anthropic, 50 messages per month included.

Performance analysis and month-over-month comparison
Alerts for unpaid orders and low inventory
Answers from Merzio documentation in plain language
50 messages/month free · Claude Sonnet 4.6

View detail

Complete Data Isolation

Every store runs in its own fully isolated environment with separate cache, file storage, and sessions. Complete data isolation means enterprise-grade security.

Complete data isolation per store
Isolated cache & storage
Session separation
Queue context isolation

Co-Editor (HTML/CSS & JavaScript)

A hybrid editor where the no-code visual builder is the default — and developers drop into raw HTML/CSS or custom JavaScript whenever they need to go further.

Per-section HTML & CSS editor
Custom JavaScript & scripts on any page
No theme forks, no plugin marketplace
Same admin as the visual builder

Product & Stock Management

Complete product catalog management with multi-dimensional variants, attributes, stock tracking, import/export, and automatic low-stock alerts.

Multi-dimensional variants (size, color, flavor)
Attributes, brands, tags & SKU codes
Stock import & export
Movement history & stock indicators

Full feature list in this category

37 features

General (16)

Product count i
Run on your own domain
Unlimited subdomains
Responsive mobile-first design
Custom layouts for mobile, tablet and desktop
Configurable URL structure
Homepage can be set to any page
Onboarding wizard for fast e-shop setup
SEO migration tool (sitemap → 301 redirects) i
Fully GDPR compliant
Cookie consent banner
Free system updates
Daily automatic data backup
FREE SSL certificate
Image proxy for fast image delivery
Automatic XML feed generation

Other features (15)

File manager with drag-and-drop upload
Customer management
Editable system texts (partial)
Interactive responsive email editor
HTML email-template editor
Custom form builder
Password-protect the shop
Password-protect specific pages
Merzio Portal — multi-shop management
Merzio Portal — invite team members
Merzio Portal — cross-store revenue monitoring
Sync across Merzio stores
Detailed customization via custom HTML
Detailed customization via custom CSS
Image slider / rotator

Merzio AI (6)

AI-generated product descriptions
AI rewrite of existing descriptions
AI bulk description editing
AI-generated SEO metadata
AI description translation into 5 languages in one click
AI conversion-improvement suggestions

Category · Storefront

A storefront that converts — from design to search

Service Bookings

Sell services alongside products with a calendar-based booking system. Define availability, capacity limits, and accept payments online through Stripe.

Calendar availability
Capacity management
Online payments
Location-based services

Search & AI Recommendations

Smart search with autocomplete and an AI-powered recommender system that serves relevant product suggestions based on customer behavior and product attributes.

Search with autocomplete
AI-powered product recommender
'Customers also bought' section
Recommender analytics dashboard

View detail

Drag & Drop Editor

A visual editor that lets you customize any page of your store without a single line of code. Save blueprints and reuse them across new pages instantly.

Visual drag & drop editor
Save and reuse blueprints
Hero slider, banners & promo sections
Content builder for custom pages

View detail

Multi-Language & Multi-Currency

Sell internationally with a multi-language store and multi-currency support. We currently support English, Slovak and Czech — more languages are coming in the next few months.

Available today: English, Slovak, Czech
Coming soon: Hungarian, Polish, Romanian, Italian and more
Multi-currency support
Included in every plan — no add-ons

Full feature list in this category

156 features

Languages & currencies (8)

Slovak — ready
Czech — ready
English — ready
Polish — in development
Hungarian — in development
Romanian — in development
Multi-currency support
Manual FX-rate configuration

E-shop – Products (58)

Best sellers
“New” label
Sale items
Product archiving
Gift card product type
Built-in gift-card builder
Gift-card denominations
Email delivery for gift cards
Gift products (off-stock, own creation)
File attachments per product (doc, pdf, csv...)
Product photos
Product video
Photo gallery with lightbox
Image hover swap to a second photo (toggle)
Watermark on product photos
Custom product availability
Static info labels (sale, new, bestseller)
Dynamic discount labels (–30%, –50%...)
Custom colored labels
Labels usable inside the page builder
Manufacturer energy labels (in development) In development i
Product comments
Custom product parameters
Page builder for product detail — fully custom structure
Per-product custom data structure
Bulk product deletion
Bulk move to category
Bulk repricing
Bulk product copy
Bulk visibility toggle
Bulk label changes
Quick-edit a product right from the listing page
Max order amount per product
Product visibility per customer group
Product variants (color, size, packaging, custom)
Per-variant pricing, stock and photos
Stock inventory
Multiple stock systems
Strict zero-stock (block over-ordering)
Backorder – negative quantities
Low-stock alerts
Cart-reservation timer
Stock operations history
Stock sync across Merzio stores
Recommender – recently viewed
Recommender – alternatives
Recommender – similar products
Recommender – cross-sell
Recommender – upsell
Recommender – bestsellers
Recommender – manual product picks
Configurable recommendation count
Layout: grid or carousel
Place a recommender anywhere on the shop
Watchdog – price & stock alerts via email
Custom category pages (title, H1, description, URL)
Parametric SEO pages (category + filter)
Wishlist / favorites

Search, navigation & product listing (16)

Smart search with autocomplete
Search across products
Search across categories
Search across the blog
Search across the FAQ
Search across static pages
Built-in search analytics
Configurable products-per-page count
Configurable column count in the listing
Different listing layouts for mobile, tablet and desktop
Infinity scroll or pagination (your choice)
Filter builder from product attributes
Filter UI – checkbox
Filter UI – radio
Filter UI – price range
Filter default state: open / closed / custom

E-shop – Orders (27)

Order editing
Add a product to an order manually
Cancel an order
Internal order notes
Customer-facing order notes
Order filtering – status
Order filtering – date
Order filtering – customer
Order filtering – amount
Full-text order search
Order tracking for ad platforms
QR payment code generation
Shipping price by order value
Shipping price by weight
Bulk order status change
Bulk label printing
Bulk invoice printing
Invoice generation in PDF
Invoice generation in HTML
Proforma-invoice generation
Credit-note generation
Auto-email on order received
Auto-email on status change
Auto-email on dispatch
Create an order from admin
Cart retention between visits
Automatic gifts in cart

SEO (23)

Automatic Sitemap.xml generation
Quality internal linking
Fast page-load times
Structured data – Product
Structured data – Review
Structured data – Breadcrumb
Structured data – Organization
Structured data – Article (blog)
Structured data – FAQ
Custom title for the whole shop
Custom description for the whole shop
Custom keywords for the whole shop
Custom title per product
Custom description per product
Custom keywords per product
Custom title per category
Custom description per category
Custom keywords per category
Open Graph metadata
Twitter Card metadata
Custom OG image per product
Canonical URLs for duplicate pages
301 redirects

Page builder & templates (24)

Page builder for the homepage
Page builder for product listing
Page builder for product detail
Page builder for categories
Page builder for FAQ
Page builder for the blog
Page builder for static pages
Page builder for the 404 page
Page builder for the header
Multiple header themes
Pre-configured theme – product card
Pre-configured theme – category hero
Pre-configured theme – product detail
Prebuilt block: Hero
Prebuilt block: CTA
Prebuilt block: Gallery
Prebuilt block: FAQ
Prebuilt block: Testimonial
Prebuilt block: Recommender
Prebuilt block: Form
Save and reuse components
Components global or per-product
Edit images and texts directly inside components
Custom code editor (HTML / CSS)

Category · Sales

Tools that lift average order value

B2B Features

Sell to wholesale customers with tiered group pricing, automatic VIES VAT validation, and proper reverse-charge handling for EU cross-border trade.

Customer group pricing
VIES VAT validation
EU reverse-charge
Quantity discount tiers

Loyalty & Membership

Build lasting customer relationships with a points-based loyalty program and membership tiers. Automatic qualification and configurable discounts boost customer retention.

Points earning & redemption
Membership tier auto-assign
Configurable discount scopes
Coupon stacking control

Full feature list in this category

38 features

Sales support & loyalty (38)

Discount for registration
Discount by customer group
Threshold-based purchase bonuses
Customer groups
Per-group pricing
Per-group category visibility
Customer area – order history
Customer area – invoices
Customer area – wishlist
USP builder with prebuilt components
Pop-up builder – fully custom content
Pop-up trigger – time on page
Pop-up trigger – scroll percent
Pop-up trigger – exit-intent
Pop-up trigger – display frequency
Pop-up with embedded recommender
Pop-up with form
Loyalty – points per purchase
Loyalty – tiers
Loyalty – time-limited memberships
Loyalty – multiple membership types
Loyalty – configurable points conversion (e.g. 1 €/100 pts)
Loyalty – automatic gift at checkout
Discount coupons – single-use
Discount coupons – multi-use
Coupons – code-based
Coupons – link-based
Time-limited discount with countdown
Blog with SEO-friendly URLs
Star-based product ratings
Text product reviews
Abandoned cart (via Ecomail add-on)
Personalized storefront (via Ecomail add-on)
Wholesale – multiple price lists
Wholesale – multiple customer groups
Newsletter sending (via add-on)
HTML newsletter template editor
Newsletter contact segmentation

Category · Payments

Six native payment gateways, no compromises

Payment Gateways

Accept payments through the most popular Central European payment gateways including GoPay, Comgate, Finby, Pay24, Stripe, and Global Payments. Setup takes just minutes and you can start selling immediately.

6 native payment gateways
Bank transfer & COD support
Payment fee rules
Test mode toggle

Full feature list in this category

11 features

Payment options (11)

GoPay payment gateway
Comgate payment gateway
24pay payment gateway
GlobalPayments gateway
Stripe – cards, Apple Pay, Google Pay
PayPal through Stripe
Apple Pay (via GoPay, Comgate, 24pay, GlobalPayments, Stripe)
Google Pay (via GoPay, Comgate, 24pay, GlobalPayments, Stripe)
Finby (formerly TrustPay) gateway
Bank transfer
Cash on delivery

Category · Shipping

Carriers wired in directly, labels in one click

Shipping & Logistics

Manage your entire logistics from one place with native Packeta, GLS, DHL, PPL, and national postal service integrations. Automatic label generation and shipment tracking save hours of work every day.

3 native carriers
Auto label generation
Pickup point map
Shipping fee rules

Full feature list in this category

29 features

Shipping options (29)

Postage surcharges
Free shipping by cart value
Free shipping by weight
Free-shipping countdown in cart
Per-product shipping setup
Per-product payment setup
Per-B2B-group shipping setup
Per-B2B-group payment setup
Geo-targeted shipping by postal code i
Wildcard postal codes for big cities (Bratislava, Prague)
Custom shipping method (manual)
Automated carrier – GLS
Automated carrier – Packeta / Zásilkovna
Automated carrier – Slovenská pošta
Automated carrier – PPL
Automated carrier – SPS (Slovak Parcel Service)
Automated carrier – DHL
Automated label printing
Bulk shipment creation
Shipment tracking inside admin
Tracking link in customer email
Pickup-point selector in cart
Manual carrier – UPS
Manual carrier – DPD
Manual carrier – TNT
Manual carrier – Geis Cargo
Manual carrier – Toptrans
Manual carrier – Gebrüder Weiss
Manual carrier – 123 courier

Category · Integrations

Connected to the e-commerce stack you already use

ERP Integrations

Connect your online store with the most widely used accounting systems in Czechia and Slovakia. Automatic synchronization of invoices and documents eliminates manual errors.

Kros & Pohoda invoice sync
Automatic invoice generation
Invoice field mapping

Multichannel selling via Base

Manage your sales on Allegro, Amazon, eBay, eMAG and other marketplaces through a single Base (formerly BaseLinker) integration. Orders, stock, and labels under one roof.

Marketplace channels — Allegro, Amazon, eBay, eMAG
Real-time stock & order sync
Shipping label printing for hundreds of carriers
Automation rules & AI listings

Product Feeds

Promote your products on Google Shopping and other comparison platforms with automatically generated feeds. Configurable field mapping and scheduled updates keep your data always up to date.

Google Shopping feed
Custom platform feeds
Auto category mapping
Scheduled updates

One-click URL migration (sitemap to sitemap)

Once products and pages are ready, just upload your old store's sitemap and Merzio auto-maps old URLs to new ones. Review the suggested mapping, tweak what's off, and ship 301 redirects in one go — without losing SEO.

Upload the old store sitemap in one click
Automatic URL matching with manual override
301 redirects deployed in a single batch
Zero loss of SEO authority during migration

Shoptet product import via XML feed

Paste the URL of your Shoptet XML product feed and Merzio reads in all products, variants, prices, images and parameters. No manual CSV exports, no rewrites.

Import via the standard Shoptet XML feed
Products, variants, prices and images at once
Categories and parameters preserved
Re-import any time the feed changes

Full feature list in this category

38 features

Analytics & ad integrations (16)

Visit and sales statistics dashboard
Own first-party analytics i
Product-listing analytics (PLP)
Product-detail analytics
Search-results analytics
Recommender analytics (5-step funnel)
Customer journey – full path
Real-time revenue, orders, conversion
Google Tag Manager
Google Analytics + Enhanced E-commerce
Google Ads
Facebook Pixel
Facebook Conversion API
TikTok Ads pixel
TikTok Events API
Custom tracking code via GTM

Accounting & invoicing (6)

Full integration with Kross
POHODA integration (partial, in progress)
Invoice export for accounting
Numeric series for invoices
Automatic VAT calculation
Reverse-charge invoices for EU B2B

Data export (8)

Built-in feed exporter for comparators
Built-in feed exporter for ad platforms
Baselinker — sync with dozens of systems i
Product export to CSV
Registered-user export to CSV
Registered-user export to XML
Order export to CSV
Order export to XML

Data import (8)

Product import via CSV (system schema)
Wholesale product import (XML)
Wholesale product import (CSV)
Import-field mapping
Hourly auto-import from Shoptet
Hourly auto-import from Merzio
Hourly auto-import from Google Sheets
Auto-import from a URL

Full comparison

And this is just the start.

Full plan-by-plan comparison of all 271 features across Idea, Start-up, Store and Partner.

All features

Everything included. In every plan.

Everything competitors charge extra for is included in every Merzio plan.

Feature	Idea	Start-up	Store	Partner
General
Product count i	100	1 000	5 000	50 000
Run on your own domain
Unlimited subdomains
Responsive mobile-first design
Custom layouts for mobile, tablet and desktop
Configurable URL structure
Homepage can be set to any page
Onboarding wizard for fast e-shop setup
SEO migration tool (sitemap → 301 redirects) i
Fully GDPR compliant
Cookie consent banner
Free system updates
Daily automatic data backup
FREE SSL certificate
Image proxy for fast image delivery
Automatic XML feed generation
Languages & currencies
Slovak — ready
Czech — ready
English — ready
Polish — in development
Hungarian — in development
Romanian — in development
Multi-currency support
Manual FX-rate configuration
E-shop – Products
Best sellers
“New” label
Sale items
Product archiving
Gift card product type
Built-in gift-card builder
Gift-card denominations
Email delivery for gift cards
Gift products (off-stock, own creation)
File attachments per product (doc, pdf, csv...)
Product photos
Product video
Photo gallery with lightbox
Image hover swap to a second photo (toggle)
Watermark on product photos
Custom product availability
Static info labels (sale, new, bestseller)
Dynamic discount labels (–30%, –50%...)
Custom colored labels
Labels usable inside the page builder
Manufacturer energy labels (in development) i
Product comments
Custom product parameters
Page builder for product detail — fully custom structure
Per-product custom data structure
Bulk product deletion
Bulk move to category
Bulk repricing
Bulk product copy
Bulk visibility toggle
Bulk label changes
Quick-edit a product right from the listing page
Max order amount per product
Product visibility per customer group
Product variants (color, size, packaging, custom)
Per-variant pricing, stock and photos
Stock inventory
Multiple stock systems
Strict zero-stock (block over-ordering)
Backorder – negative quantities
Low-stock alerts
Cart-reservation timer
Stock operations history
Stock sync across Merzio stores
Recommender – recently viewed
Recommender – alternatives
Recommender – similar products
Recommender – cross-sell
Recommender – upsell
Recommender – bestsellers
Recommender – manual product picks
Configurable recommendation count
Layout: grid or carousel
Place a recommender anywhere on the shop
Watchdog – price & stock alerts via email
Custom category pages (title, H1, description, URL)
Parametric SEO pages (category + filter)
Wishlist / favorites
Search, navigation & product listing
Smart search with autocomplete
Search across products
Search across categories
Search across the blog
Search across the FAQ
Search across static pages
Built-in search analytics
Configurable products-per-page count
Configurable column count in the listing
Different listing layouts for mobile, tablet and desktop
Infinity scroll or pagination (your choice)
Filter builder from product attributes
Filter UI – checkbox
Filter UI – radio
Filter UI – price range
Filter default state: open / closed / custom
E-shop – Orders
Order editing
Add a product to an order manually
Cancel an order
Internal order notes
Customer-facing order notes
Order filtering – status
Order filtering – date
Order filtering – customer
Order filtering – amount
Full-text order search
Order tracking for ad platforms
QR payment code generation
Shipping price by order value
Shipping price by weight
Bulk order status change
Bulk label printing
Bulk invoice printing
Invoice generation in PDF
Invoice generation in HTML
Proforma-invoice generation
Credit-note generation
Auto-email on order received
Auto-email on status change
Auto-email on dispatch
Create an order from admin
Cart retention between visits
Automatic gifts in cart
Sales support & loyalty
Discount for registration
Discount by customer group
Threshold-based purchase bonuses
Customer groups
Per-group pricing
Per-group category visibility
Customer area – order history
Customer area – invoices
Customer area – wishlist
USP builder with prebuilt components
Pop-up builder – fully custom content
Pop-up trigger – time on page
Pop-up trigger – scroll percent
Pop-up trigger – exit-intent
Pop-up trigger – display frequency
Pop-up with embedded recommender
Pop-up with form
Loyalty – points per purchase
Loyalty – tiers
Loyalty – time-limited memberships
Loyalty – multiple membership types
Loyalty – configurable points conversion (e.g. 1 €/100 pts)
Loyalty – automatic gift at checkout
Discount coupons – single-use
Discount coupons – multi-use
Coupons – code-based
Coupons – link-based
Time-limited discount with countdown
Blog with SEO-friendly URLs
Star-based product ratings
Text product reviews
Abandoned cart (via Ecomail add-on)
Personalized storefront (via Ecomail add-on)
Wholesale – multiple price lists
Wholesale – multiple customer groups
Newsletter sending (via add-on)
HTML newsletter template editor
Newsletter contact segmentation
Analytics & ad integrations
Visit and sales statistics dashboard
Own first-party analytics i
Product-listing analytics (PLP)
Product-detail analytics
Search-results analytics
Recommender analytics (5-step funnel)
Customer journey – full path
Real-time revenue, orders, conversion
Google Tag Manager
Google Analytics + Enhanced E-commerce
Google Ads
Facebook Pixel
Facebook Conversion API
TikTok Ads pixel
TikTok Events API
Custom tracking code via GTM
Payment options
GoPay payment gateway
Comgate payment gateway
24pay payment gateway
GlobalPayments gateway
Stripe – cards, Apple Pay, Google Pay
PayPal through Stripe
Apple Pay (via GoPay, Comgate, 24pay, GlobalPayments, Stripe)
Google Pay (via GoPay, Comgate, 24pay, GlobalPayments, Stripe)
Finby (formerly TrustPay) gateway
Bank transfer
Cash on delivery
Shipping options
Postage surcharges
Free shipping by cart value
Free shipping by weight
Free-shipping countdown in cart
Per-product shipping setup
Per-product payment setup
Per-B2B-group shipping setup
Per-B2B-group payment setup
Geo-targeted shipping by postal code i
Wildcard postal codes for big cities (Bratislava, Prague)
Custom shipping method (manual)
Automated carrier – GLS
Automated carrier – Packeta / Zásilkovna
Automated carrier – Slovenská pošta
Automated carrier – PPL
Automated carrier – SPS (Slovak Parcel Service)
Automated carrier – DHL
Automated label printing
Bulk shipment creation
Shipment tracking inside admin
Tracking link in customer email
Pickup-point selector in cart
Manual carrier – UPS
Manual carrier – DPD
Manual carrier – TNT
Manual carrier – Geis Cargo
Manual carrier – Toptrans
Manual carrier – Gebrüder Weiss
Manual carrier – 123 courier
Accounting & invoicing
Full integration with Kross
POHODA integration (partial, in progress)
Invoice export for accounting
Numeric series for invoices
Automatic VAT calculation
Reverse-charge invoices for EU B2B
Data export
Built-in feed exporter for comparators
Built-in feed exporter for ad platforms
Baselinker — sync with dozens of systems i
Product export to CSV
Registered-user export to CSV
Registered-user export to XML
Order export to CSV
Order export to XML
Data import
Product import via CSV (system schema)
Wholesale product import (XML)
Wholesale product import (CSV)
Import-field mapping
Hourly auto-import from Shoptet
Hourly auto-import from Merzio
Hourly auto-import from Google Sheets
Auto-import from a URL
SEO
Automatic Sitemap.xml generation
Quality internal linking
Fast page-load times
Structured data – Product
Structured data – Review
Structured data – Breadcrumb
Structured data – Organization
Structured data – Article (blog)
Structured data – FAQ
Custom title for the whole shop
Custom description for the whole shop
Custom keywords for the whole shop
Custom title per product
Custom description per product
Custom keywords per product
Custom title per category
Custom description per category
Custom keywords per category
Open Graph metadata
Twitter Card metadata
Custom OG image per product
Canonical URLs for duplicate pages
301 redirects
Page builder & templates
Page builder for the homepage
Page builder for product listing
Page builder for product detail
Page builder for categories
Page builder for FAQ
Page builder for the blog
Page builder for static pages
Page builder for the 404 page
Page builder for the header
Multiple header themes
Pre-configured theme – product card
Pre-configured theme – category hero
Pre-configured theme – product detail
Prebuilt block: Hero
Prebuilt block: CTA
Prebuilt block: Gallery
Prebuilt block: FAQ
Prebuilt block: Testimonial
Prebuilt block: Recommender
Prebuilt block: Form
Save and reuse components
Components global or per-product
Edit images and texts directly inside components
Custom code editor (HTML / CSS)
Other features
File manager with drag-and-drop upload
Customer management
Editable system texts (partial)
Interactive responsive email editor
HTML email-template editor
Custom form builder
Password-protect the shop
Password-protect specific pages
Merzio Portal — multi-shop management
Merzio Portal — invite team members
Merzio Portal — cross-store revenue monitoring
Sync across Merzio stores
Detailed customization via custom HTML
Detailed customization via custom CSS
Image slider / rotator
Merzio AI
AI-generated product descriptions
AI rewrite of existing descriptions
AI bulk description editing
AI-generated SEO metadata
AI description translation into 5 languages in one click
AI conversion-improvement suggestions
Customer support
Scheduled consultation via /book
Email support
Authorized support tickets
Video tutorials
Pre-built legal document templates
Terms-of-service template
Returns policy template
Practical guide to e-shop promotion
Profitable-e-shop video series
Priority technical support i

This table summarizes core features. Some shipping and payment providers require a separate contract with the provider.

Ready to Launch Your Store?

Start free today. No credit card required.

Get Started Free

No credit card • 14 days free • Cancel anytime

Everything you need to sell online

AI, stock and infrastructure that does the work for you

Merzio AI Assistant

Complete Data Isolation

Co-Editor (HTML/CSS & JavaScript)

Product & Stock Management

Newsletter and e-mail marketing

Full feature list in this category

General (16)

Other features (15)

Merzio AI (6)

A storefront that converts — from design to search

Service Bookings

Search & AI Recommendations

Drag & Drop Editor

Multi-Language & Multi-Currency

Full feature list in this category

Languages & currencies (8)

E-shop – Products (58)

Search, navigation & product listing (16)

E-shop – Orders (27)

SEO (23)

Page builder & templates (24)

Tools that lift average order value

B2B Features

Loyalty & Membership

Full feature list in this category

Sales support & loyalty (38)

Six native payment gateways, no compromises

Payment Gateways

Full feature list in this category

Payment options (11)

Carriers wired in directly, labels in one click

Shipping & Logistics

Full feature list in this category

Shipping options (29)

Connected to the e-commerce stack you already use

ERP Integrations

Multichannel selling via Base

Product Feeds

One-click URL migration (sitemap to sitemap)

Shoptet product import via XML feed

Full feature list in this category

Analytics & ad integrations (16)

Accounting & invoicing (6)

Data export (8)

Data import (8)

And this is just the start.

Ready to Launch Your Store?

Everything you need
to sell online